“A new generation of Mac”
Concept & Art Direction
Mac
Apple
LAUNCH FILM
Apple announced three new Mac devices, each equipped with the first ever Apple engineered M-1 chip! With so many new things to check out, we caught up with some amazing creators to see what they had to say.
Director: Floyd Russell
Creators featured:
Akiko Yamashita: Visual Artist
Kwaku Alston: Photographer and Director
Conor Russomanno: Neurotechnologist
Erika Hairston: Developer & Entrepreneur
Ani Liu: Creative Technologist
Finneas O’Connell: Artist, Songwriter and Producer
Ashley Pena: Image-maker & Student
Steven Harrington: Illustrator & Designer
Akiko Yamashita: Visual Artist
Kwaku Alston: Photographer and Director
Conor Russomanno: Neurotechnologist
Erika Hairston: Developer & Entrepreneur
Ani Liu: Creative Technologist
Finneas O’Connell: Artist, Songwriter and Producer
Ashley Pena: Image-maker & Student
Steven Harrington: Illustrator & Designer